In 2020, community members incorporated Menomonee Falls Downtown Inc ("MFDI") as a private, not-for-profit organization to assist in the continued growth of an economically vibrant, safe, and exciting downtown Menomonee Falls by promoting and strengthening the retail, business, and residential quality of life in downtown Menomonee Falls through the scheduling, planning, and operation of all community and private events held in the special purpose area of Village Park.

This summer, Menomonee Falls Downtown, Inc. (MFDI) rebranded as Menomonee Falls Events (MFE). When the organization was first started, MFDI and the Downtown Business Improvement District (BID) operated together as one entity under the supervision of the Village of Menomonee Falls. Since then, both organizations have flourished and evolved over the past couple of years. With the expansion of MFE’s free community events, confusion developed within the Village about what each organization managed. The rebranding has helped elevate most of this confusion.

MFE organization is still legally incorporated as MFDI but it will promote

its events under the name DBA Menomonee Falls Events 501(c)(3).